Everything that doesn't come from nature is designed. This message, which seems obvious, is often overlooked. We live surrounded by objects that accompany us and are part of our environment, of our lives, without realizing that behind each one of them are designers and companies that create and produce them. These familiar, everyday objects become, thanks to design, efficient and beautiful tools that make our lives easier.

This is what we aim to convey with the real-life scenarios we present in the catalog. Design values: everydayUsing clear and accessible language, we aim to communicate to the public that design is a powerful driver of innovation, essential for our social progress. We also emphasize something that Spanish companies already know: that effective design generates value for customers and competitive advantages for the company. Ultimately, we offer a selection of objects that demonstrate how the collaborative work of highly skilled designers and innovative companies contributes, day after day, to making Spain a modern, dynamic, and progressive nation.

This catalogue accompanies the first of the five exhibitions that el Círculo de Bellas Artes and the State Society for the Development of Design and Innovation -ddi- have programmed for 2007 and 2008. The commitment, enthusiasm and joint work of both institutions aim to make the CBA a benchmark space for design, with its own character and with a vocation: to transmit the values ​​of design through practical, educational and accessible exhibitions for citizens.