Design, Vision, Innovation It brings to the forefront the profound link between the concepts of design and innovation. As Gabriel Songel, its curator, explains, design allows us to make visible, through graphic elements, "the innovative values ​​of a brand, an institution, or a product." In this way, design acquires a strong strategic component that allows for the streamlining of creative and production processes, as well as expanding the customer base, establishing a brand, and disseminating its image in the media. Ultimately, it is a reciprocal relationship because, while design helps to disseminate a company's innovative values, it also contributes significantly to developing them.