The phone rings, Luis answers it, and they try to sell him something. It's the usual pushy salespeople, only this time they're selling him a sponsored suicide, his own suicide. Luis Tinoco is a 30-year-old, a charismatic character with a strange childhood who can't seem to find happiness and who, on occasion, has already considered death. Luis ends up buying his own suicide, planned and designed according to the reason he wants to die: love.